I just had a field trip to the Emporium today.

Well not really just near there at the UBC II building at the beginning of Soi 33.

It was part of my MPR (Marketing Public Relations) class to go see an actual PR Agency and learn from the expert.

To tell you the truth I have never heard of 124 Communications before so I went there with no expectation, just of the possibility that it could turn out to be one of those boring “this is what I do” boastful speeches by some self-centered uptight CEO.

Man was I wrong.

We got a little tour and boy is their company nice. It’s overlooking the whole Sukhumvit with view over the Benjasiri Park. It’s near a BTS station and the best of all – its neighbors are The Emporium and my beloved Basilico!

The best part. Their founder and CEO, Mr. Nimitz Modrakee who’s not only the nicest and friendliest “boss” I have ever met but also the funniest. He dropped jokes, made fun of our Faculty Dean, and wasn’t afraid to mock himself. I would love to be working for someone like that. He makes work fun. Not something you will likely find in such a high-profile company.

124 is actually quite a small company, size-wise let me make that clear. Success-wise, they are huge. How huge? They are responsible for all PR activities done for, to name a few:

• Oishi
• BMW & Mini
• P&G
• Designer Brands (A|X, Chanel, DKNY, Gucci, Hermes, Prada, etc)
• Siam Future Development, aka the owner of Thonglor’s J-Avenue and Market Place.

  And the awesomely big ones that totally caught be by surprise such as:

• Airport of Thailand, aka, The Suvarnabhumi Project
• The King’s 60th Celebrations thingie, by this I mean everything from the Yellow Shirt and Wristband mania to the distribution and broadcasting of the whole Sea of Yellow event in front of the palace thing.

Yeah they are THAT big. And they are accepting applications.

Hmm.. They never had an ABAC graduate working for them yet though. Maybe I should try my luck at being the first.