Being a girl with a job, ahem, I get to do what people with jobs do. Commute on the same route every fucking day. It’s boring as hell I tell you I even have to create my own BTS playlist on my iPod just to get by. If you’re curious, it’s full of upbeat, guilty pleasure music that are sure to keep your eyes open and heart pumping with the beat of the drums courtesy of Britney, Justin, and Pussycat Dolls.
Anyways. Commuting makes me realize how effective OOH (Out Of Home) media really are. OOH composes of those BTS ads and other outdoor advertisements such as billboards and posters. I never really liked them while doing advertising in ABAC and honestly I never understood why we had to pick it as one of our choices of media all the time. Now that I have become the target of my own senior project (working people) I realize how much I am exposed to all this outdoor ads. Man are they cluttered. Seriously frequency doesn’t really result in.. well result. I remember seeing alot of the same ads but if I have to name them all, only few come to mind.
Funniest thing, the one that comes to mind isn’t interesting because of its creative idea or originality of it. It’s because of the message they are trying to tell us. The ad I’m talking about is the BTS ads of the English school Wallstreet. Yeah one of those “I Speak Wallstreet English” ads whatever that means.
You know naming your institute Wallstreet one is bound to expect something professional, something on the corporate level, something wallstreety – you know the CEO, the suits, the skyhigh offices types. But if you look at their ads, they are saying exactly opposite. Wallstreet Institute definitely do not cater to those in the corporate, business environment.
Why? Well if you ride the BTS as much as I do you would have come across this weird campaign of theirs. The ad shows I think 3 scenarios of the possible mishaps that you will face in your “working” environment abroad if you do not know how to speak English – or in this case, Wallstreet English.
Wanna know the funniest thing? The three scenarios are not like of you in college totally lost in lectures or you in the office totally fucking up your presentation to boss, hell no. For Wallstreet English, your working environments compose of being a Pizza Delivery Boy, A Kitchen Hand, and A Nanny.
Whatta fuck?
If you’re gonna go abroad to become a pizza boy or a nanny, would you sign up for a freaking English tutoring class? It’s like buying fine imported French veal meat from Villa just to go make Isaan Nam Tok or something. It’s just wrong man.
What kind of English conversational phrases do you think they teach anyway?
“Would you like some fries with that, sir?”
Man you should be so proud if your daughter can speak Wallstreet English.
PS. See comments for Namizon’s real experience with Wallstreet. Even better than my post!
